While I’m writing a useful post, I decided to write a useless one.

While I’m writing a useful post, I decided to write a useless one.
I started noticing that a lot of people from the industry (Russian-speaking tech) start channels for themselves and at the very beginning run it openly, honestly, post often, barely prepare any content. Usually those channels are interesting for me to read. Then the guys gain an audience and it turns into yet another channel “about this” and just template posts from SMM managers. And at that exact moment a second channel appears, like, where the person is again writing honestly and easily what they think.
And why the hell, sorry? What’s the point of doing it like that at all? I’m genuinely interested in your opinion, especially since there are a lot of people with big channels here.
One of the reasons (probably not for everyone) is that for many a channel becomes a significant source of income.