How to properly keep an eye on your competitors.
As usual, the most interesting stuff surfaces in lawsuits of one company against another. This time it’s a suit against Meta (formerly Facebook). Pretty educational:
- the tone of the emails
- the structure of the decisions (obvious autocracy — well, hopefully that’s not news, because in big tech it only works like that)
- they write that Zuck has a lack of emotional intelligence (empathy, in a word), which isn’t surprising — what “the hell empathy” in business decisions
Overall I’d like to emphasize that empathy and all that fellow-feeling rarely have anything to do with big money and decisions.
https://storage.courtlistener.com/recap/gov.uscourts.cand.369872/gov.uscourts.cand.369872.736.0.pdf
And the text of Mark’s email to the top managers:
Whenever someone asks a question about Snapchat, the answer is usually that because their traffic is encrypted we have no analytics about them.
Given how quickly they're growing, it seems important to figure out a new way to get reliable analytics about them. Perhaps we need to do panels or write custom software. You should figure out how to do this.
And yeah, they figured it out — they bought a company to track competitors through traffic analytics.
Original (RU)
Как правильно следить за своими конкурентами.
Как обычно самое интересное всплывает в исках одних компаний против других. На этот раз иск против Meta (бывший Facebook). Достаточно познавательно:
- тон писем
- структура решений (явная автократия, ну это не открытие надеюсь, так как в больших тех компаниях только так и работает)
- пишут что у Зака lack of emotional intelligence (эмпатия одним словом), что не удивительно, какая «нафиг эмпатия» в бизнес решениях
Я бы в целом хотел подчеркнуть, что эмпатия и прочее сопереживание редко имеют что-то общее с большими деньгами и решениями.
https://storage.courtlistener.com/recap/gov.uscourts.cand.369872/gov.uscourts.cand.369872.736.0.pdf
И текст письма топ менеджерам от Марка:
Whenever someone asks a question about Snapchat, the answer is usually that because their traffic is encrypted we have no analytics about them.
Given how quickly they're growing, it seems important to figure out a new way to get reliable analytics about them. Perhaps we need to do panels or write custom software. You should figure out how to do this.
И да они выяснили, купили компанию чтобы следить за конкурентами через аналитику траффика.