GoPractice put out an adaptation of Andrew Chen’s article about referrals.

GoPractice put out an adaptation of Andrew Chen’s article about referrals. Back in the day the guy was top. Now he often posts old info. But here it came out solid and his experience matches the market (even if he’s from Uber-of-antiquity).
https://gopractice.ru/channels/referral-programs/
What I noted for myself, same as in the article:
- social products don’t work on paid referrals, even though he says there’s basically no such thing there at all, but in reality of course today’s “link a book and invite friends before using” is exactly that, they just found how to modify it
- low LTV == throw the referral program in the trash and it’s like, finally someone wrote it straight (hi to everyone who makes money on “drive traffic” and here’s a subscription screen)
- doesn’t matter what the message is and all that other stuff, you need to test the basic logic and the feature itself (it may totally not work if the target audience just has no motivation to share or there’s no acute problem)
You can read further on your own and there’s a link inside the article to a Dropbox deck.