There are a lot of business dudes who apparently missed the whole point of…

There are a lot of business dudes who apparently missed the whole point of consumer products like 10 years ago and got hooked on trafflo. So here are a few important details:

• AI will mass-produce the kind of hacky “products” that, in the creators’ heads, are supposedly needed by someone, which will make the value of an actual product idea even higher. Roughly speaking, making something that someone actually needs will get harder. That’s basically the base.

• Next, the crowd is yelling like ads will run the show and the main thing is to know marketing. Well yeah, your marketing in the form of UA is obviously important. But it’s a multiplier on the base. Doesn’t matter how good you are if you’re multiplying zero. In other words, the product still has to retain and do its job.

• AI, like I said, replaces a lot of stuff where you used to need pretty mediocre skills. For a good product, by itself, it’s not enough yet.

• All the trafflo geniuses, with faster validation of trash hypotheses, will go en masse to pour traffic. Remember hypercasual games: made it fast and kinda poured. Now it’ll be like that with products that are more complex by nature. Competition will go up, traffic prices will skyrocket, and like with the hypercasual model, the whole thing will die.

I recommend:
Andrew Chen on marketing
First Steps in Product by Scott Belsky
(one article is free, I think)

Links from the original post:

• https://andrewchen.substack.com/p/every-marketing-channel-sucks-right
• https://www.implications.com/p/crafting-the-first-mile-of-product-7ed25e8f1027