In short.

In short. Signs of content you should look at critically and ask yourself three times if it’s bullshit:
- constant appeals to authority (references to famous people like CEOs of big companies, nonstop last names of some top managers)
- zero substance, no numbers, no analysis, nothing — ideas get mentioned, deals, whatever, but details are zero, explanation of meaning is zero (example: “I had a genius idea but others did it”), no deal participants, no company names, investors are always just “top funds”
- they’re constantly trying to “upsell” you on the author as a super specialist, meaning the author is proving he’s cool, knows, understands, instead of writing concrete points or lists
- nobody knows him except the author himself, there are constant references to “the community” and all that, but the moment you ask “ok introduce me” it all turns into a sales pitch: “work with me”
- you feel like they’re about to start selling you paid consulting and yep, that means they will start selling it
- the takeaways are too “revolutionary,” like they’ll solve all your problems instantly, and you’re constantly being asked “and wouldn’t you like to change your life/career/salary?”
And you — got any signs like that? What usually bugs you?